Minister of Foreign Trade and Tourism Martin Perez will lead the Mission "Expo Peru" that seeks to consolidate the Argentine market
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A delegation of over 50 companies headed by Peruvian Minister of Foreign Trade and Tourism, Martín Pérez, will be part of Peru Expo to be held on 3 and 4 December in Buenos Aires and it seeks to consolidate the important Argentine market.
Peru Expo is a new format promoted by the trade mission and Promperú MINCETUR in order to make known the strengths of Peru in the commercial and tourist areas.
"Firms and the Peruvian products already are recognized internationally for his designs, finishes, quality standards and innovation. To consolidate its presence in major markets, in this case in the region, require a significant level of promotion. Therefore, especially when it comes to SMEs, is that Promperú MINCETUR and perform the Expo Peru, "the minister said Perez.
The companies belong to sectors involving clothing, jewelry, agriculture, manufacturing, handicrafts, wood and furniture, footwear and fishing. Peru During the Expo, there will be a business conference, an exhibition of flagship product, an event with tour operators and a business forum. It will present the offer of Peru Mucho Gusto gastronomy and a fashion show which will appreciate the proposal of five companies in silver jewelry and apparel, developed primarily with alpaca fiber and cotton.
The Expo will also attend Peru Julio Velarde, president of the Central Reserve Bank, and Jessica Sanchez, director of Technical Affairs Proinversión, who delivered a lecture of that business forum to outline, the Argentine private sector, projected economic growth Peruvian and investment agenda and concessions of the country respectively.
Given the development that has had the offer of Peru in recent years and its renowned quality, this Expo is expected to Peru have achieved success in previous Brazil and Chile. In the latter country, 47 companies, many SMEs, achieved a sales potential of about $ 11.5 billion.
It should be noted that Peruvian exports to Argentina in 2008 reached $ 147.3 million, representing 23.1% increase compared to last year. Between January and September 2009, Peru exported to that market U.S. $ 63 million. The sectors with the greatest demand have been textiles, chemicals, metal mechanics, agricultural and metallurgical steelwork.
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